Nowadays, website optimization to bring in more leads is a no-brainer. However, it isn’t as simple as adding a ‘Click Here’ button on your home page, relaxing, and watching leads pouring in.
Instead, a more strategic approach needs to be taken by the designers or marketers of the websites to generate more leads. In persuasion, we have curated the top-notch proven ways that, in reality, work for your website optimization and generating more leads.
Top 6 proven Website marketing strategies
Search Engine Optimization (SEO)
One of the most effective strategies to reach your target audience is by using search engine optimization (SEO). SEO involves the process of improving a website’s ranking in the search result when an individual searches for a specific phrase or keyword.
It becomes more important when you know 75% of people view the results appearing on the first page. So, you need to appear in the first few results.
It involves a few key steps:
Keyword selection: You reach out to your targeted audience using specific phrases or keywords.
Optimization: Use keywords throughout the page to attract traffic to your website. You can include the keywords in the title, meta description, different headings, and content.
Next, a specific strategy for website optimization is Link building. The more links you have from different trustworthy and reputable websites, the more are the chances of search engines picking up your website for the best possible results.
User experience: You need to ensure the users have a positive experience. One of the main components of enhancing user experience is website speed. You may use Google PageSpeed Insights to check the speed of your website.
Pay-per-click (PPC) marketing
It is another proven way to generate more leads. It includes the paid ads appearing at the top of the search engine when individuals search for a specific phrase or keyword.
How does PPC work?
It works on a bidding system; the advertisers bid their amount for every click for a specific keyword. Like SEO, you put efforts into long-tail keywords which means less competition. Ultimately, you will pay less per click.
How does it help your business?
It pours in leads as it only attracts quality traffic. And, as per the recent studies, it increases the chances of visitors making a purchase compared to other visitors resulting from organic searches by around 50%.
Content Marketing
It is another strategy to generate leads and improve online visibility. It includes:
Blog posts
long-form articles
videos
infographics
online guides
You need to offer in-depth, valuable, and relatable content as per the user’s search. It builds your business authority as when people see you posting valuable information regularly, they show confidence in you and, ultimately, your services or products.
You can easily seek the help of the top Sydney SEO agency for producing high-quality, ethical, and rank-prone content.
In addition, instead of bombarding the users with ads, the decision is in their hands. The more appealing content you have on your website, the more time the user will spend there. Even this has a positive impact on the ranking of your website.
Strategic, valuable, and visible call-to-action
A CTA is the specific part of your content that directs visitors to make a decision. It might be buying your products, subscribing to your website, or clicking a link.
Thus, you need to ensure using visible, clearer, and more valuable call-to-action buttons, links, or forms. All these ask users to do something further.
Email marketing
One of the oldest forms of marketing, still the best strategy to nurture and gain leads. It makes approaching people easier and then turning them into leads. Email marketing involves:
Build a list of subscribers
Send information like sales, links to your content, or new services or products to the users on that list
Use online software to create, send, and track the success of your email. Using the information about how users interact with your campaign, create more data-backed mails in the future.
Social Media Marketing
Facebook, Twitter, and LinkedIn are some of the popular lead generation platforms. You need to gain an understanding of the platform the target audience is using and use that specific platform to generate leads.
These platforms offer many opportunities to your business. start with sharing crucial information like:
hours of operation,
address, and
other contact information.
You can share posts, articles, pictures, videos, or anything offering insight into your business. It showcases your company culture and a brand personality to your business.
Conclusion:
Keep in mind that you need to generate more and more leads to close sales and ultimately grow your business to the next level.
Using the above-mentioned proven strategies for pouring in more leads, you ought to take advantage of every single opportunity when a user visits your website without letting them go back unsatisfied.